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Zudexandra Singapore Vision

Start small think big and move fast

Mission statement to buyers of Dexandra gift

Proposition:
We offer Dexandra air fresheners and EDP perfume. In addition to our range we have introduced body mist, hand moisturizer and hand sanitizers. Our EDP perfume are of high quality and inspired scents from branded perfumes. It is halal certified and popular with our muslim customers. 
We strive to be the best and we are officially sole Dexandra products distributor in Singapore.



Target market:
We sell to anyone who wants to enhance their home and office for a feel good smell. AF can also be used in vehicles with add on humidifier


Delivery:
We explain to customers how to use our products and also support delivery at a small fee. Delivery is within 3 days working days. You can also choose for self pick-up at our outlet Dexandra Boutique Singapore located at City Plaza 
De Xandra Perfume Boutique City Plaza

We use Facebook to improve our product visibility and also interact with customers one on one via FB messenger or whatapp.


We will strive to make our air fresheners as near as possible to customers by partnering with retail outlets who want our products in their shops. Our air fresheners are now available at petrol stations all around Singapore.We frequently organised road shows to market our products near neighborhood markets so that potential new customers can get to see and smell our AF before purchasing. Our boutique outlet located at De Xandra Perfume Boutique City Plaza. We  also offers product testing before you purchase


Outcome
We want customers to experience good service quality from us so that every repeat order is a satisfying process. We want to maintain a loyal pool of repeat customers that like our products and services.
We listen to customers problems and issues and helped to offer solutions.
We frequently received good reviews for our products and services. This helped improve and increase our business and sales.
Our FB page and Instagram followers is increasing at a steady pace. Through this effort we found new customers eager to try our De Xandra air freshener with humidifier. At the same time our reputable presence on- line had captured the hearts of new customers eager to purchase De'xandra perfumes.



You can now view all De Xandra product range and order on line via our shopping cart. Click the link to access the shopping

Target vision for 2020
To get 50 retail partners all around Singapore so that our products are as close as possible to our customers. It will be an easy process to buy and when they need it.
Result for 2021 we have achieved our 2021 target vison.

Target vision for 2022
We are aiming to expand and open new boutique outlets located at central area to increase brand awareness. To start marketing on major e-commerce platforms popular with our locals

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